Campaign US, the United States platform of Campaign, the UK-based global business magazine covering advertising, media, marketing and commercial creativity, will, on Thursday, February 27, 2025, hold this year’s edition of its annual flagship conference, Campaign Convene.
The event, which maiden edition held last year, will hold at 1 Liberty Plaza, New York.
Campaign Convene 2025, which promises to be a day of insightful discussions, expert-led panels and networking opportunities, will attract industry leaders and top innovators, with a lineup that features must-attend sessions on the latest marketing trends, including: AI’s Role in Creativity & Efficiency; The Rise of Short-Form & Shoppable Media; Authentic Engagement with Viral Trends; Evolving the Agency Model in the AI Era; and The Future of Brand Safety & Representation, among others.
According to the organisers, “with a stellar lineup of renowned speakers and marketing visionaries, this event is designed to provide actionable insights that will shape the next era of marketing”.
Announcing this year’s speaker on its website, the organisers disclosed that Janice Min, Chief Executive Officer and Editor-in-Chief, The Ankler, would be the Keynote Speaker.
Other speakers were announced to include: Joe Ando, Actor, Fashion Designer, and Content Creator; Josh Campo, CEO, Razorfish; Chaheti Bansal, Creator; Val Carlson, Global chief creative officer, Critical Mass; Jo Cronk, President, North America, Whalar; Craig Elimeliah, Chief Creative Officer, Code and Theory; Josh Feldman, Chief Marketing Officer, Advertising & Partnerships, NBCUniversal; Greg Harrison, Chief Creative Officer, MOCEAN; Kevin Hein, Chief Growth Officer, GIPHY; Marnie Kain, VP, Brand, GrubHub; Mark Kirkham, SVP of Marketing for Pepsi & Sparkling Brands, PepsiCo Beverages North America; Doug Melville, CEO, Jodie AI; Liz Money, SVP, Brand and Creative, BÉIS; Wes Morton, CEO & Co-Founder, Creativ Company; Haley Paas, Senior Vice President of Media, Effectiveness & Creator Marketing, Verizon; Alison Pepper, EVP, Government Relations and Sustainability, 4As; Donna Sharp, Managing Director, Medialink; Allie Smith, SVP of Marketing, MSC Cruises USA; Allison Stransky, CMO and VP of Corporate Marketing, Samsung Electronics America; Alex Underwood, Global Head of Agency Development, Reddit; Chante Waters, Full Funnel Media Strategy & Retailer Marketing, US Beauty & Wellbeing, Unilever; and Evelyn Webster, CEO, SoulCycle.
A brief profile of the keynote speaker posted on the site states:
“Janice Min is CEO and editor-in-chief of Ankler Media, the most incisive and trusted voice covering the entertainment industry, speaking clearly and with depth on all sides of the conversation with top-of-class analysis and reporting. An Emmy winner, Min was previously the longtime co-president of the Hollywood Reporter-Billboard Entertainment Group where she engineered a publishing rebirth of The Hollywood Reporter hailed as a “stunning transformation” by the New York Times. Prior to that, as editor-in-chief of Us Weekly, she was cited as having transformed modern celebrity culture. Min resides in Los Angeles with her husband, a fellow graduate of Columbia University, and their three children”.
About Campaign US
Campaign US captures the evolution of professional creative services, with a particular focus on the United States. We serve as a resource to creative and marketing professionals adapting to a fast-changing industry, while offering a community where creative talent can share their opinions and celebrate their work and achievements.
Every story on Campaign US aims to inform, educate, connect and celebrate the advertising and marketing community. We will also hold the industry to account in important areas like diversity and equity, workplace policies and issues, and cultural blunders.
We are honest, objective, detailed, accurate, witty and sharp. We have our pulse on culture and creativity, backed by a sharp understanding of the media and technology that powers today’s communications. We delve deep on trends and strategies in the industry where others skim the surface. We help you navigate what’s happening now while preparing you for what’s next.
The best thing about this industry is the talent it attracts. Campaign US is for, about and created by those people. It’s a place to showcase inspiring work, debate issues, share opinions, learn from the best in the business.
Our US platform adds a vital piece to Campaign’s global picture.
ABOUT CAMPAIGN US CONVENE: Marketing Evolved
Campaign Convene: Marketing Evolved is the second annual flagship conference from Campaign US. Taking place in New York City in February 2025, Convene will offer a forum for marketers, creatives and media professionals to dive into the most pressing topics shaping the industry in the next four years.
Held at the top of the year and shortly after the 2024 U.S. election, the one-day conference will cover topics at the intersection of marketing, politics, sports, technology and culture, from how generative AI will reshape industry roles to how passion points and fandoms are changing the game for marketers on social media.
In addition to a full day of thought leadership programming, Convene will be underpinned by a soon-to-be-announced interactive session that offers attendees hands-on learning, experience and discussion with like-minded peers.
The full agenda for Convene: Marketing Evolved will be announced in the coming weeks.
