Yinka Bakare, a celebrated expert in strategic marketing, brand development, communications, media planning, digital and buying, sales, and general management, has, since December 1, 2024, assumed office as the new Marketing and Innovation Director of Guinness Nigeria Plc.
Bakare brings on board over 24 years of experience in strategic marketing, brand development, communications, and general management to his new role.
Prior to this new appointment, he held various leadership positions in reputable organizations. He was previously the Marketing Director at Nigerian Breweries Plc, where he led the development and implementation of marketing strategies for various brands.
He had also worked with other prominent companies, including Cadbury Nigeria Plc and Reckitt Benckiser.
His proven track record of leading successful marketing and communications campaigns across Africa and the Middle East will be invaluable in his new role.
As Marketing and Innovation Director, Bakare will be responsible for orchestrating the portfolio and consumer acquisition strategy to grow profitability and market share for Guinness Nigeria.
