N.N. Fems Group has announced its appointment of Roseline Abaraonye, the erstwhile Marketing Manager (Nigeria Marketing Lead) at Hayat Kimya as its Chief Commercial Officer (CCO).
Before her latest appointment the celebrated marketing Amazon served at Hayat Kimya for over 8 years.
Having spent more than 15 years in the Fast Moving Consumer Goods (FMCG) sector, Rosaline Abaraonye has acquired extensive expertise in developing strong brands and high-performing teams.
Her professional expertise spans various areas, including brand and consumer marketing management, segment marketing and strategy, integrated marketing communications, consumer insights and innovation, new product development, and comprehensive project management.
She successfully developed the Molfix baby diaper brand, achieving market leadership within four years. Additionally, she spearheaded the successful introduction of various brands, including Molped sanitary pads, Bebem Natural baby diapers, and Familia & Papia tissues, while also delivering award-winning marketing campaigns. She has worked with notable brands such as Tiger Brands Nigeria, PZ Cussons Nigeria Plc, and Union Diagnostic and Clinical Services.
Roseline earned her Master’s in Business Administration from Business School Netherlands in 2018, alongside a Bachelor’s degree in Economics from Abia State University, graduating with a Second Class Upper Division. She also completed the Tiger School of Magic, a renowned marketing program in South Africa. She is an active member of the National Institute of Marketing of Nigeria (NIMN) and serves on the Membership and Value Committee of the Advertisers Association of Nigeria (ADVAN).
