By the Editor
London International Awards (LIA) has announced Susan Credle, Chair of FCB and Creative Advisor to IPG as President its 2024 Integration and Direct Jury.
Making the announcement on its site, the organizers stated that Susan would lead a jury of creative luminaries onsite at Encore @ Wynn, Las Vegas for all rounds of judging.
It added that Credle and her elite jury members would view every piece of work entered into the Integration and Direct competitions; with each entry subjected to close examination and an animated exchange of viewpoints and perspectives, to carefully choose the 2024 Winners and Finalists that will set the creative benchmark for the industry.
It should be noted that Credle is one of the most recognized and respected creatives. She has helped shape the industry with many trailblazing ideas in her career, which has spanned more than 30 years.
In accepting the role as Jury President for both Integration and Direct, Credle said, “The jury room is only as good as the jurors in that room. The Integration and Direct Jury this year is outstanding. Cannot wait for the discussions around the work. It will be a master class.”
This year marks the first time that LIA is introducing the Direct competition. Both Integration and Direct campaigns evolve based on the interaction of people and the different touch points. Integration is Innovation, Influence and Impact.
Direct Marketing is one of the most effective tools to establish a connection with the target consumer. While the Direct competition is the newest competition in LIA, its history dates back to the latter half of the 19th century with catalogues that were sent to consumers as the oldest form. Today, social media has emerged as the most modern form. Social media platforms now allow for more specific targeting, narrowing down the prospects by age, demographics, interests, etc.
On her part, Barbara Levy, President of LIA, said, “The call to action is such an integral part of Direct. The effectiveness of direct marketing is easier to track. You can see the return on investment or lack of it quite immediately, unlike other forms of advertising. It is always wonderful to have Susan preside over a jury room. Discussions will be robust and insightful to ensure that only the best work gets awarded.”
The full list of the 13-man Jury is below:
Jury President – Susan Credle, Chair of FCB and Creative Advisor to IPG; Pancho Cassis, Partner/Global CCO, DAVID; David Kolbusz, Chief Creative Officer, Orchard, Brooklyn; Ben Lilley, Creative Chairman, HERO McCann, Melbourne; Fan Ng, Chief Creative Officer, BlueFocus; Allison Pierce, Chief Creative Officer, VML, Kansas City; Ali Rez, CCO – Middle East, North Africa and Pakistan, IMPACT BBDO; Chaka Sobhani, President/Global CCO, DDB Worldwide; Kate Stanners, Chairwoman/Global CCO, Saatchi & Saatchi; Aaron Starkman, Global Chief Creative Officer, Rethink; Nicoletta Stefanidou, Chief Creative Officer, Tinker Tailor, Zürich; and Ricardo Wolff, Executive Creative Director, Innocean Berlin, Berlin.
According to the organizers, Judging in Las Vegas commences on 29th September and will be completed on 7th October 2024.
About LIA
London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types.
LIA is 100% Owned and Operated by Women, and till date, 38 years later, LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.
London International Awards (LIA) stands as a champion of the creative process, creatives themselves, and of course, great creative ideas. LIA is one of five global shows included in the WARC Creative 100 Rankings.
