Access Bank’s The Business Masterclass 3.0 holds this week

By the Editor

Access Bank Plc, one of Nigeria’s leading banks will, this week, organize this year’s edition of its annual business master class through which it uplifts and empowers women entrepreneurs across the nation.

The initiative, which the bank has tagged Access Bank’s ‘W Initiative’, began in 2022, in collaboration with the Enterprise Development Centre (EDC) of the Pan-Atlantic University. It was then a novel and groundbreaking initiative.

Now in its third edition, the masterclass is an intensive two-day capacity-building program.

This edition which has been tagged the Business Masterclass 3.0, will focus on “Empowering Women: Trading across Borders” and it will hold virtually on Thursday July 31 and Friday, August 1, 2024 by 4pm.

While on Thursday (Day 1), the class would focus on “Intra-African Trade Dynamics: Unlocking Local Market Potential”; Friday’s (Day 2) focus would be on “International Market and Trade Entry Strategies”.

And, like the previous two, the masterclass aims to equip female business owners with essential skills for managing and growing sustainable enterprises, this time around, on export readiness.

It would be recalled that Access Bank’s ‘W Initiative’ was birthed in recognition of the challenges faced by women in the business world. The program thus focuses on addressing key obstacles encountered by women entrepreneurs while offering invaluable insights into strategies for expanding into new markets and streamlining business operations.

In this regard, the bank’s Group Head of Women Banking, Abiodun Olubitan, was quoted to have stated that “The W Initiative firmly believes that empowering businesses and championing the success of women entrepreneurs go hand in hand”; adding, “We are committed to fostering the growth and operational efficiency of numerous women entrepreneurs, empowering them to thrive and contribute to the development of the economy”.

The Business Masterclass is expected to feature interactive sessions, among other things, to enable participants to enhance their business acumen and gain practical knowledge in various areas of entrepreneurship.