CHIVITA launches a new YouTube Series, #ChivitaStyleNSips

By the Editor

Chivita, a leading brand in the Nigerian beverage industry has launched a new series on YouTube, christened “ChivitaStyleNSips”.

In launching the series, the brand, which dominates its segment with an exquisite portfolio of juice varieties, aims to inform, entertain, and educate its consumers on creative ways of blending Chivita juice into their daily lifestyle routine through the lens of selected brand influencers and celebrities on the show.

This, as Chi Limited, producers of the Chivita brands, explained in a release, is very much in tandem with acknowledged reputation of the brand as a lifestyle brand.

The company states, “Understanding consumer preferences, rapid change in taste, and economic concerns, Chivita recognizes the need for transformation within the industry. Through this engaging and entertaining series, the brand delves into various aspects of beverage creation, offering insights into the unique style of creating mocktails and cocktail drinks with Chivita juices”.

It explained that “The ChivitaStyleNSips YouTube Series, consisting of twelve episodes, premiered on Valentine’s Day. It is hosted by Nollywood actor, BBN ex-housemate and content creator Elozonam, and lifestyle influencer Eki Ogunbor, who bring their unique charisma and understanding of Nigerian culture and entertainment to the show. Each episode is divided into a mixology segment and a special segment, which spotlights the host and a guest’s appearance, sharing ideas and experiences while participating in the mixology process”.

While speaking on the series, Mrs. Toyin Nnodi, Chivita|Hollandia Marketing Director, stated that the Chivita brand has consistently looked for creative ways to engage with the audience and showcase the brand’s versatility; adding that “With the launch of the ‘ChivitaStyleNSips Series,’ we are excited to offer a fresh perspective on enjoying beverages. Whether you’re a trendsetter, a connoisseur, or simply looking for new ways to enjoy Chivita juice, this series has something for everyone”.

She concluded that “‘ChivitaStyleNSips’ is not just a YouTube series; it’s an interactive journey of delightful preparation. Offering step-by-step tutorials, creative recipes, and insider tips, it empowers viewers to elevate their beverage game”.

The series is currently running on the brand’s YouTube channel, @ChivitaJuices.