The Advertisers Association of Nigeria (ADVAN) recently won the Presidential Award of the World Federation of Advertisers (WFA).
The annual Presidents Awards of the WFA was launched in 2010, and it trecognises initiatives run by national industry associations that help advance the marketers agenda and contribute to positive change in the marketing industry and society.
Also on the list of winners for 2024 are Union des marques, France: Oneframe, bvA, the Netherlands: The NMO Listening Survey, SverigesAnnonsörer, Sweden: Campus Marketing, ISBA, UK: Responsible Retail Media Framework” and ANA, USA: AIMM Diverse Media GrowthFronts.
According to a statement issued by the WFA President and Chief Marketing and Communications Officer at Mastercard, Raja Rajamannar, “Each of these six local initiatives exemplifies the power of collaboration to tackle big issues facing our industry and establish best practices for marketers everywhere”
The WFA boss then extended sincere congratulations to this year’s winners.
On his part, the President of ADVAN, Osamede Uwubanmwen, while speaking on the awards, said the award is evidence of the association’s contributions to the global advertising and marketing communications landscape through its advocacy, innovative programmes, and initiatives.
He added that ADVAN was given a special award for seeking to tackle one of the most persistent challenges facing marketing around the world, the poor briefing that leads directly to less effective creative output. He pointed out that agencies complain that poor briefs from brands impact the outcome of their creative and campaigns so they proffered solutions to the challenge.
His words: “Our entry that won is on our training on brief writing. The reason for this is that some of the things we get as a response in marketing are that agencies always complain that the kind of briefs that advertisers send to them are the reasons they didn’t get the required result. We see brief writing and training as something we needed to do, so we gathered young brand and marketing managers, we trained them and we also gave the outstanding ones award”.
Continuing, Uwubanmwen said, “This award is for Nigeria and we are happy that as an Exco we are able to put Nigeria on the global map and this is the first time we will receive such an award. We hope to receive another one next year. We understand that the reward of good work is more work and we are pledging to do more“.
